Studies show that, when a consumer picks up a bottle and feels the label, that bottle is 70% 
more likely to make it into the shopping cart.
Now, Labeltronix is offering an embellishment to enhance that tactile experience. Called Soft Touch, it is a matte varnish
that exudes elegance and appeals to the senses.
This technique can be combined with other embellishments, like hot stamp and embossing, to truly create a luxury experience for the consumer.
