New Options for Customers' Labeling at a Pivotal Time
Updating the Label Printing Brand After Nearly Three Decades of Excellence
Labeltronix LLC, the leading provider of premium craft labeling solutions, was established in 1993 and has changed, grown, and diversified ever since.
Originally focused on providing label printing systems to its customers, Labeltronix' leaders invested in state-of-the-art digital printing, HD flexo, and advanced finishing press equipment to give consumer product manufacturers the chance to order premium crafted labels manufactured at the Labeltronix facility.
The strategy worked. Labeltronix is a trusted partner to many companies and industries. Its entire 50,000-square-foot operation is built under the Labeltronix Lean Labeling framework, a centerpiece to its innovative manufacturing process. Beyond that, label printing competitions have recognized Labeltronix with multiple national and global printing awards for its excellence.
After two decades of innovation, Labeltronix created the ReThink Labeling Division, which partnered with Epson to become a stand-out in representing their color label printers. As an Epson Advantage Partner, ReThink helped usher in a new era of on-demand color label printing.
As leaders in the industry with a passion for helping customers overcome today's labeling challenges, Labeltronix has once again developed a proprietary, Dynamic Hybrid™ label solution that provides its customers with never seen before control and the flexibility to produce premium craft award-winning labels.
"Our long experience and deep expertise in printing labels was instrumental in our ability to develop the Dynamic Hybrid™ label solution, which offers benefits never seen before, said John Trail, Labeltronix President.
Customers get award-winning print quality for their brands, combined with the incredible flexibility and control they need to thrive in today's fast-moving marketplace with the Dynamic Hybrid™ label solution.
"Our brand refresh focuses on what we do best," said Trail, "and that's creating new solutions for the needs of our customers today as much as we did nearly 30 years ago."
The refresh centers on an understanding of what each labeling customer is crafting for the marketplace, and "being able to appreciate that craftsmanship because it's exactly what we do, too," said Shawn Plunkett, Labeltronix General Manager.
Besides making strategic moves in the company, the brand refresh introduces a new look for its logo.
"Our new logo is also meant to reflect the future of labeling," said Jill Sambol, Marketing Manager at Labeltronix. "It connects our long-standing tradition of serving labeling customers with our commitment to incorporate the latest technologies and research data for our customers' success."