Support for legal cannabis products in America is at an all-time high of 68%, and the market is booming. Good news, right? Right!
But it’s not all rosy: more selling opportunities mean more competition. As the market continues maturing, and competition increases, this is not the time to make compromises on your branding. Cannabis labeling has never been without its challenges and that’s not about to change any time soon.
What is poised to change is how cannabis product producers tackle the labeling challenges. In this article, we’ll cover some of the most common challenges and reveal a new labeling technology that can help you mitigate them.
Top Labeling Challenges for the Cannabis Industry
Labels that stand out from the crowd AND have all the information required by law and by consumers aren’t easy to create in any industry. But it’s the cannabis industry that has the most hurdles to overcome:
Cannabis Labels Are Very Small
Many cannabis product containers are very small. Oils and topicals can be just a few ounces, edibles can come in small packs of 8, and while drinks are bigger, they have beverage labeling requirements.
Add in the countless legally required details you have to include and you’ve got yourself a big problem on a small label. No matter what, it’s a challenge to fit everything on your product labels.
Accurate Labeling Is Hard to Achieve
A recent study found that many cannabis labels contain errors. For instance, consumer products tested in labs have contained either more or less CBD than was specified on the label. In most cases, the errors aren’t malicious; they’re simply mistakes.
Such errors can be extremely costly, both in terms of fines and in terms of losing customers’ trust. With all the details that have to be included on each product, including variable data, it’s no wonder producers have trouble keeping things straight.
You Have to Fit a Lot of Information on Your Cannabis Labels
Cannabis requirements are always evolving, and without federal regulations, each state does things a bit differently. But there are a couple (OK, a lot) of details that you have to include on every label of a cannabis product:
- Product name
- Strain name
- Expiration date
- CBD and THC percentage
- Net weight/volume
- Medical grade symbol or hemp symbol
- Test number confirmation and the name of the lab that performed the test
- Date of the test
- Strain name
- Your business/trade name and registration number
- The name and address of the manufacturer
- FDA disclaimer (for CBD products)
How do you fit all the information above in a legible font size? And how do you make sure variable information like expiration date and test number are properly applied to each product? It’s impossible with traditional bulk labeling technologies.
That’s why most cannabis companies have the following issue:
The Compliance Label Ruins the Branded Label
You put dozens of hours of graphic design and branding work into your label, you do research to find the best custom label printer, and you have crafted the perfect cannabis product label. It’s eye-catching, it stands out, it has the right finishes, and it evokes your brand values.
...And then the compliance label is slapped on it and ruins everything.
Sounds familiar? Most cannabis product manufacturers can relate. It’s frustrating, but up until recently, it was the best option to stay compliant without spending a fortune.
Now, there’s a way to have your cake and eat it too when it comes to cannabis labeling.
Meet Dynamic Hybrid Label Solution from Labeltronix—the Answer to Cannabis Labeling Challenges
After almost 30 years in label printing, we’ve come to understand the challenges and hurdles in the industries we serve. While wine, craft beer, spirits, food and beverage, and other industries each have unique label challenges, the cannabis industry is relatively new and still figuring out what works.
This is why we’ve come up with an innovative way to help our clients label cannabis products. Dynamic Hybrid Labeling is a proprietary Labeltronix solution designed to help you take back control of your branding while meeting all your compliance labeling requirements.
With Dynamic Hybrid Labeling, you don’t have to sacrifice your premium craft labels in order to be legally compliant. All your hard branding and design work stays intact, even as you add all the details to meet compliance.
You create your brand label, crafted with features and finishes like:
- Gloss or matte
- Hot stamping
- And more
You leave space on the label for compliance information. Then when you’re ready to package and label, you print the variable information you need right on the branded labels—all from the convenience of your own facility.
Read more on the Dynamic Hybrid Labeling Solution.
Wrapping Things Up
In the cannabis industry, everything is moving fast—legalization, adoption, consumer needs and trends, legal requirements, competition, and so on. This is exactly why you need a flexible, efficient, and professional cannabis labeling solution.
The Dynamic Hybrid Labeling Solution from Labeltronix is the solution the industry has been waiting for. It’s never been easier to print stunning and compliant labels for your cannabis products, conveniently and at a reasonable cost.
Interested in seeing if the Dynamic Hybrid Labeling Solution is right for you? Request a consultation.