Are Millennials ignored by wineries? -- That's the controversial question raised by Blake Gray on The Gray Report recently.

He makes three points:

  1. Millennials like healthy products, yet many wineries oppose ingredient labeling. Gray commended Ridge Vineyards—a Labeltronix customer—for its willingness to add just such a label, as shown below. Millennials want and expect this kind of transparency, according to Gray.
  2. Millennials find their parents' wine boring. They like unique wines, yet so few fit that description.
  3. Millennials want a personal experience. Are you conveying a personal message with your marketing and packaging?

Tell us what you think, in the comments below, of Gray's perspective on the industry and its relationship (or lack thereof) with Millennials.

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