Are Millennials ignored by wineries? -- That's the controversial question raised by Blake Gray on The Gray Report recently.
He makes three points:
- Millennials like healthy products, yet many wineries oppose ingredient labeling. Gray commended Ridge Vineyards—a Labeltronix customer—for its willingness to add just such a label, as shown below. Millennials want and expect this kind of transparency, according to Gray.
- Millennials find their parents' wine boring. They like unique wines, yet so few fit that description.
- Millennials want a personal experience. Are you conveying a personal message with your marketing and packaging?
Tell us what you think, in the comments below, of Gray's perspective on the industry and its relationship (or lack thereof) with Millennials.