The founders of Wolf Creek Brewery wanted to create a vision of a mythical place called Wolf Creek land where the Old West meets industrial in Santa Clarita, California.
That quest took them from a design firm in Culver City called La Visual to a label printer in Anaheim called Labeltronix.
Their journey has paid off handsomely: We've had a great response to the label, says Wolf Creek co-founder Laina McFerren. We're selling a lot more beer.
The area of Valencia, CA has a rich Western history that demanded a graphic representation with bold visuals of the characters who inhabited it.
Our designer created great images that stand out on the bottle, unifying our theme. The headless horseman label fit perfectly with that, says Laina.
Translating the great design to a great physical label has been a success.
This label is on:
- Classic Crest material that withstands moisture
- Uses spot varnish
- Sticks like it's supposed to
It's been absolutely great dealing with Labeltronix. We've taken a design that we love and created an absolutely eye-catching label, Laina said. The boost in sales tell the tale.