The founders of Wolf Creek BreweryÂ wanted to create a vision of a mythical place called Wolf Creekâ€”a land where the Old West meets industrial in Santa Clarita, California.
That quest took them from a design firm in Culver City called La Visual to a label printer in Anaheim called Labeltronix.
Their journey has paid off handsomely: â€œWeâ€™ve had a great response to the label,â€™ says Wolf Creek co-founder Laina McFerren. â€œWeâ€™re selling a lot more beer.â€
The area of Valencia, CA has a rich Western history that demanded a graphic representation with bold visuals of the characters who inhabited it.
â€œOur designer created great images that stand out on the bottle, unifying our theme. The headless horseman label fit perfectly with that,â€ says Laina.
Translating the great design to a great physical label has been a success.
This label is on:
â€¢ Classic Crest material that withstands moisture
â€¢ Uses spot varnish
â€¢ Sticks like itâ€™s supposed to
â€œItâ€™s been absolutely great dealing with Labeltronix. Weâ€™ve taken a design that we love and created an absolutely eye-catching label,â€ Laina said. â€œThe boost in sales tell the tale.â€