QR Codes

Interact with your buyers immediately as they pick up your product

qr-diagramWhen potential customers use their smartphones’ QR readers to scan these codes, you are effectively starting a conversation via links, messages or discounts that you embed in the codes.

As QR codes become increasingly popular, Labeltronix is getting more requests to print them for our clients.

How does it work?

  • A consumer spots a QR code on a product label.
  • Using a smartphone, they scan the code with a QR Code app.
  • Voila! Your consumer is browsing product information and valuable content!

We can help

At Labeltronix, our experience in this new and revolutionary technology means you can be confident that a customer picking up one of your packaged products will be able to “read” your QR code. With our digital printing technology and QR codes, you now have the ability to:

  • Test market
  • Create prototypes
  • Promote your products through this new cross media integration tool
  • Provide limited offers, coupons, or contests
  • Increase your speed-to-market
  • Get instant point-of-sale statistics about buyer curiosity
  • Gain flexibility to customize graphics for specific retailers

As your trusted source for label printing we can help guide you through steps needed to add this valuable marketing approach to your labels.

“Adding the QR code is an ingenious marketing concept that puts the winery in full control of how much information consumers can access. The size of wine bottles and labels is limited ‘real estate’ for how much information a wine marketer can usually convey. But with a QR code, you can do so much more. It’s a great way to tell your wine story, do targeted promotions and have some fun with it.”

— Scott Klann of Twisted Oak Winery