How Product Packaging Affects Your Buying Decision

Take a stroll down the aisles of any supermarket, and you’ll see a variety of packaging. The various sizes, shapes and colors can be downright distracting, but did you know how influential packaging is in your purchase decision?

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic.

The packaging decisions manufacturers make each day are crucial to their profit margins. Marketers must understand how product packaging can make or break a brand. They know that the most effective packaging not only is easy to find on the packed shelves of a store, it makes the buying decision much easier for consumers.

First impressions are key, so find out how product packaging will make the best first impression possible for your product.

Comments are closed.