Guinness Label Has Vintage Feel on Modern Substrate

Rich in heritage and boasts a legacy of brewing Innovation, Guinness newest releases are Guinness Dublin Porter and Guinness West Indies Porter, inspired by brewers’ diaries from 1796 and 1801.

Printed on a pressure-sensitive label paper, the labels retain authenticity, complete with the trademark harp and Arthur Guinness’s signature first introduced in 1862.

Paper labels are becoming a popular choice within the beer industry. The natural, craft look is a key emerging trend to which the paper label lends itself perfectly. Labeltronix offers a wide variety of paper materials, specifically its Arctic Shield line, along with unique finishes.

In order to combine a vintage feel on a modern coated paper substrate, the labels are finished with a unique matte varnish incorporating a masking effect over the colors. Both labels are die-cut into completely different shapes to portray heritage as well as individuality.

Guinness Dublin Porter is inspired by the 1800’s working man’s beer, whereas Guinness West Indies Porter is based upon a recipe to maintain freshness on long sea voyages.

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