Rich in heritage and boasts a legacy of brewing Innovation, Guinness newest releases are Guinness Dublin Porter and Guinness West Indies Porter, inspired by brewersâ€™ diaries from 1796 and 1801.
Printed on a pressure-sensitive label paper, the labels retain authenticity, complete with the trademark harp and Arthur Guinnessâ€™s signature first introduced in 1862.
Paper labels are becoming a popular choice within the beer industry. The natural, craft look is a key emerging trend to which the paper label lends itself perfectly. Labeltronix offers a wide variety of paper materials, specifically its Arctic Shield line, along with unique finishes.
In order to combine a vintage feel on a modern coated paper substrate, the labels are finished with a unique matte varnish incorporating a masking effect over the colors. Both labels are die-cut into completely different shapes to portray heritage as well as individuality.
Guinness Dublin Porter is inspired by the 1800â€™s working manâ€™s beer, whereas Guinness West Indies Porter is based upon a recipe to maintain freshness on long sea voyages.