On Friday night, as you wait for the princesses, the ninjas, the Elsaâ€™s, and the superheros to come knocking on your door, you will surely be greeted by the Zombie. Due to the success of The Walking Dead, everything that has to do with Zombies have come back with a vengeance (pun intended). And that was just the perfect storm for one wine brand.
According to Manning, â€œMillenials tend to gravitate towards more fun, kind-of-edgy labels, but also they gravitate towards different types of wine. Theyâ€™re a non-traditional wine drinker, in the sense that theyâ€™re not going to enter into the industry from the category of a Chardonnay or a white Zinfandel, like years ago. Theyâ€™re going in with a pink Moscato or a Riesling.â€
What are some of the ways you are targeting the Millennials in how you brand your products? We would love to know how we can help you with your next labeling project.