Labeling Digest

Your goal is to connect with new and existing customers, and our goal is to help you do that with great-looking labels.

This month, we offer three ways you can make that connection stronger:

Summer's flying by - and we're here to help you keep labeling success on your roadmap.

Reach out if you want an assist!

Bill Huey


WINES & VINES IN NAPA

Come visit us at the Wines & Vines Packaging Conference on August 16 in the beautiful Napa town of Yountville, where you'll learn the latest on how to optimize your labels. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance. Contact us for more info.


LAUNCHING A GOLDEN BRAND

Sokol Vineyards came to Labeltronix to create highly artistic labels for their new winery in Florida. First step? Label material. The Katya design called for the classy, shimmery M42, El Dorado AVA. "My eye immediately was drawn to the gold accents and the texture of the paper," said Katherine Sokol, the marketing mastermind for the family-owned winery. "It felt rich and ethereal, the definition of Katya." The image was brought to life by adding gold foil, embossing, and varnish. Read more on our blog, and request a sample to see the richness of this label material.


GET EMOTIONAL ON THE LABEL

Q: How can I use my label more effectively?

A: Tell a story on your wine label that connects with the emotions of consumers. A University of Adelaide study found that buyers reacted more to descriptions that conveyed emotion, and they would pay more for the wine with those emotion-grabbing words and stories. When customers drank that wine, they appreciated it more, too. Want them to remember your wine? Evoke emotion, the study said. Learn more here.

 

 

Bill Huey

Bill Huey
Email me
714.363.4162

 

 

 

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