Labeling Digest

You're different. You're independent. And your industry wants to make sure customers know it.

The Brewers Association now offers a seal to show just how special your brew is. The new "Independent" Craft Beer Seal gives craft lovers the assurance that what they're buying is the real deal - which research shows is important to them.

Request your seal today to add to your label! We'd love to help you declare Independence Day!

Enjoy your July!

Frank Sanchez

P.S. And, if you won a GABF award this year, let us know. We can add your medal to your label. Get your logo and medal artwork to us now.


PLAY BALL - AND RAISE A GLASS

Batter up! You can buy a bottle of wine - yes, wine! - with an MLB pinstripe design on the label, thanks to a unique collaboration between Wines by Design and Labeltronix. Packaging Strategies recently featured our work in the wine industry. What we do for wine works for craft brews, too! Consider texture on your label, and something sporty.


3 THINGS YOU SHOULD KNOW

Do you think of your beer as an event? You should. It's more than just a brew: it's an experience. That's one of 3 key points in this article about branding, which hits home several points.

Summed up, they are:

  1. Refine your messaging.
  2. Align with causes.
  3. Educate your drinkers.

Learn more.


CELEBRATE SOMETHING SPECIAL

Q: We're celebrating our 3rd Year of Beer, and want to release a special brew to mark the occasion soon. How can we make this label special?

A: First, congratulations! Why not try one of our many uncoated paper labels that can - and will - withstand submersion in ice and water. Try a special die, too - it's on us! Pair these with foil, embossing or spot varnish, and you have yourselves a stand-out label worthy of an anniversary. Contact us for specific ideas.

 

 

Frank Sanchez

Frank Sanchez
Email Me
714.363.4170

 


VISIT US

CA Craft Beer Summit
September 7th – 8th
Sacramento, CA


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