When you run a distillery high in the Rockies, it would be easy to let the latest trends pass you by.

But Lenny Eckstein, who launched Deerhammer Distilling Company with his wife Amy in 2010, has kept a watchful eye on the spirits industry beyond his four walls and Colorado's breathtaking Rocky Mountains.

"We noticed that the landscape is changing in the whiskey industry, in both the craft and macro sectors," says Lenny.

He decided it was time to leave behind Deerhammer's original labels that were partly inspired by the craft beer industry. To keep up, the "grain-to-glass" operation needed something new.

The Ecksteins found that new branding, and were surprised to get even more, from their labels. Read on to see how.

Want to see what we can do with your labels? We'd love to show you. Give us a call.

Chris Castorena | 714.363.4161 | email me


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