Labeling Digest

It's nearly Independence Day - a great time to think about the mood you can create with a label.

Hot off the Labeltronix presses is this haunting Zombie Zin wine label from Chateau Diana.

Doesn't this label just jump off the bottle, grab you, and refuse to let go - like a Zombie would?!

This month, we share some research about why bold, bizarre, daring, weird and macabre wine labels resonate with consumers.

Read more about it, then enjoy your freedom - while you still can!

Cheers,
Bill Huey


INSPIRATION CORNER

Zombie Zin Zinfandel: Chateau Diana Taps the Unusual

Dawn and Corey Manning, owners of Chateau Diana Winery (http://www.chateaud.com/), know how to grab consumers' attention.

Their company's Zombie Zin is an outstanding example of a label that falls into the "bold, bizarre, daring, macabre, weird, wacky" wine label category, described in a recent article online.

The Label
The Zombie Zin label is digitally printed on Classic Crest wine stock from Labeltronix to highlight the details of the artwork. A sculptured emboss gives depth and multilevel effects to the image, while a spot gloss varnish applied to certain parts of the label makes it "pop" in an eye-catching, blood-curdling way.

The Research
The people at Real Picture Research decided to look at the trend in wine labels for the "bold, bizarre, daring, macabre…" category. They tested consumers' responses to five wine labels that a Forbes.com writer had called the "coolest" of 2015.

Reporting in Wine Industry Advisor, the Real Picture Research co-authors summarized their findings this way: "… you may strike gold by directing your label designer to develop some more bold, bizarre, daring, macabre, unusual, weird or wacky designs in your next label design program."

Ready to try something -- well -- unconventional? Ask us how we can make it sensational.

 

 

Bill Huey

Bill Huey
Email Me
714.363.4162

 

 

 

 

 

 

 

 

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