The marketplace is being entrenched with new products everyday. Brand marketers are trying to outdo one another and stay on top of the ever-evolving trends. More research, more focus groups, and more targeted messages are being developed for the packaging.

More and more of the same products are being compared in the consumer’s hands, and the age old question arises “What makes this product different from the others?”

Below are just a few recommendations for branding and design insights to meet those competitive challenges:

 Break through the clutter in the crowded marketplace. Consumers see color first, shapes second, symbols third, and text last. When designing the label, use bold colors and add a holographic, gold, or silver foil that would stand out and catch the consumer’s eye. Add variable data to your label including expiration dates, lot codes, and batch numbers for easy tracking.

Once you get noticed, you must inspire consumers to choose your brand by communicating an emotion and your point of differentiation. Does your product have a multi-purpose? Are you using either photography or graphics to convey an image that relates to the consumer and your product? State the value-added and/or the benefits right on the label or package.

Make sure the packaging supports the brand’s price point. Is it professional, elegant, unique, or tell compelling story? Does the label look like how much the product should cost?

Be Simple. Be Clear. Be Different.