Consumers Are Ready to Reward Cause Marketers

RED-cause-marketingOctober links “pink” with Breast Cancer Awareness. November is dubbed “Movember” as men grow moustaches to raise funds for men’s health. And this month rocks the (RED) in the fight against AIDS.

Cause marketing—which is about much more than adding a logo to a label to show support—is about making an impact, and supporting the cause with your company’s donations and inspiration.

Take Annie’s natural foods’ “Root 4 Kids” campaign, for instance. The company launched just such an initiative in collaboration with Farm to School, a national organization connecting K-12 schools with family farmers. Nearly half a million school-aged children planted fresh vegetables as a result, and hundreds of schools became aware of Annie’s.

According to IEG Sponsorship Report, cause sponsorship will reach $1.84 billion in 2014, a projected increase of 3.4% over 2013. The Nielsen 2013 Consumers Who Care Study states that 50% of global consumers said they would be willing to pay more for goods and services from companies that give back to society. (In the U.S., 44% would reward companies for giving back.)

Today, it’s easier than ever to share your cause marketing commitment by using digital label printing. Digital labels enable you to print a limited quantity so that you can create awareness at the point of purchase. Learn more about the capabilities and benefits of Labeltronix digital printing.

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