October links â€œpinkâ€ with Breast Cancer Awareness. November is dubbed â€œMovemberâ€ as men grow moustaches to raise funds for menâ€™s health. And this month rocks the (RED) in the fight against AIDS.
Cause marketingâ€”which is about much more than adding a logo to a label to show supportâ€”is about making an impact, and supporting the cause with your companyâ€™s donations and inspiration.
Take Annieâ€™s natural foodsâ€™ â€œRoot 4 Kidsâ€ campaign, for instance. The company launched just such an initiative in collaboration with Farm to School, a national organization connecting K-12 schools with family farmers. Nearly half a million school-aged children planted fresh vegetables as a result, and hundreds of schools became aware of Annieâ€™s.
According to IEG Sponsorship Report, cause sponsorship will reach $1.84 billion in 2014, a projected increase of 3.4% over 2013. The Nielsen 2013 Consumers Who Care Study states that 50% of global consumers said they would be willing to pay more for goods and services from companies that give back to society. (In the U.S., 44% would reward companies for giving back.)
Today, itâ€™s easier than ever to share your cause marketing commitment by using digital label printing. Digital labels enable you to print a limited quantity so that you can create awareness at the point of purchase. Learn more about the capabilities and benefits of Labeltronix digital printing.