Brand Spotlight: Fort George Brewery

Fort George Brewery celebrates fall with a seasonal brew and a playful spirit, shoving loads of pumpkins into a mash tun. The illustrative “Squash Buckler” label cleverly depicts jack-o-lanterns and hop flowers being squashed into each bottle for your enjoyment. The fine detail in lines and color for this label made it a perfect candidate for our digital printing solutions.

This unique label utilized eye-popping spot matte varnish and cool-to-the-touch embossing. The Squash Buckler will not only create excitement, but “scare” other seasonal beers with this attention-grabbing label.

“It’s always a challenge to stand out in the beer aisle. The goal was for Squash Buckler to be bold and irresistible. Our concept had to do with squashing a bunch of pumpkins. We wanted to accentuate the bulging sensation with both the illustration and the production. Labeltronix was instrumental in helping us realize the final label.”

Nathan Lampson, of Plazm Design/Fort George Brewery.

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