A Buccaneer Revival Worthy
of a Rock Star
â€œBack from the Dead Redâ€ is a new wine from The Buccaneer brand, and itâ€™s based on a true story as brash and bright as the redhead on the label.
In the 17th century, Jacquotte Delahaye was an orphan driven to piracy as a young girl.Â Being a woman didnâ€™t protect this pirate from the law, though. When the authorities came after her, Jacquotte plotted to fake her own deathâ€”which she did.
The ruse didnâ€™t last forever. The unmistakable redhead was spotted on the high seas again, earning her the moniker, Back from the Dead Red.
Plata Wine Partners used this legendary figure as the inspiration for its dark red blend comprised of Petite Sirah, Cabernet, Merlot and Pinot Noir.
As for the label, McLean Design in Walnut Creek created the arresting design, relying on their illustrator who specializes in posters for rock bands.
To capture the high-seas drama of the design, Labeltronix used these techniques:
â€¢Â Flexo printing
â€¢Â Sculptured embossing to highlight the hair, eyebrows, lips and logo
â€¢Â Spot tactile varnish to add a compelling â€œfeelâ€ to go with the eye-catching look of the label
â€œFaced with a tight timeline, we thank our designers and suppliers for their efforts in making this happen,â€ said Doug Walker, CEO of Plata Wine Partners.
â€œLabeltronix helped us turn the Back from the Dead Red design into a true standout label once it was printed. We know the fast action and collaboration worked. Back from the Dead Red is selling very well at BevMo! Stores in California, Arizona and Washington!â€
Thanks, Doug. It was our pleasure to help you make the Jacquotte story come alive again.
And what about you? We dare you tâ€™ order a sample Back from the Dead label.Â Are you brave enough tâ€™ try? Aye! Order me sample here.