Baker & Brain Find Strategic Partner for Growth With Lean Labeling by Labeltronix
On a Yosemite backcountry camping trip in 2009, Josh Baker and Matt Brain discovered a common goal. They wanted to create a wine label that would showcase the hard work and responsible farming that was taking place at their favorite vineyards.
When Baker & Brain launched, the owners chose to buy their first run of labels from a printer that other vintners in the area were using. That labeling operation was fine, says Melanie Brain, who does marketing for the operation. â€œBut we didn't feel they were going above and beyond in any way; they didn't give us any special attention.â€
A Dedicated and Trusted Account Manager: When Melanie discovered Labeltronix, the customer service experience far surpassed what she had with her original label provider. â€œI need someone to make me feel comfortable, positive, and like I'm in good hands,â€ she said, adding that she appreciates that the Labeltronix team feels like part of the Baker & Brain team.
Exceptional Quality: â€œThe quality's fantastic,â€ Melanie says, â€œand the suggestions I get from Labeltronix make the final result even better.â€ Thanks to these recommendations, the winery added embossing and a tactile spot varnish to make the labels more eye-catching, and a coating to white wine labels to keep them intact and secure, even when the bottles are submerged in ice-cold water.
Responsive Delivery: â€œOn our very first run of labels in 2011, there was a problem that was completely my fault,â€ Melanie said. â€œIt was a miscommunication, but they sent a rush order right away,â€ she said.
Competitive Pricing: â€œThe thing that sold me on Labletronix is that the company has a fair minimum order. If you meet that minimum, you get a great price,â€ Melanie said.